TruWell Bot Operations Center

BOT 01Manual audit

Re-Engagement

Patience

10 → "You went quiet — totally get it."

Never "Just checking in!" No guilt, no pressure.

Curiosity

10 → One open question about where they are.

Never pitches. Asks before it sells.

Brevity

10 → 2 sentences max + question.

Treats them as a busy adult. No walls of text.

BOT 02Manual audit

No-Show Recovery

Tone

10 → "Life happens — want to reschedule?"

Zero frustration. Never "You missed your appointment."

Friction

10 → Rebook link in the first message.

Never asks them to call. One tap to rebook.

One CTA

10 → Exactly one next step.

No multiple options. No decisions required.

BOT 03Manual audit

Post-Consult Follow-Up

Specificity

10 → References their actual consult detail.

Never generic. Must mention something they said.

Objection

10 → Names + handles the real hesitation.

Price, protocol, comfort — named, not avoided.

Clarity

10 → One obvious next step.

Never vague. Path forward is unmistakable.

BOT 04Manual audit

Pre-Appointment Nurture

Anticipation

10 → "Here's what you'll learn tomorrow."

Builds excitement, not anxiety. Never just a reminder.

Relevance

10 → Tied to their specific symptom or goal.

Generic messages score a 1. Personalized scores a 10.

Brevity

10 → Under 3 sentences.

Walls of text kill anticipation. Short wins.

BOT 05Manual audit

Payment Welcome

Warmth

10 → Feels like a clinic, not a billing system.

Personal welcome. Never "payment confirmed."

Expectations

10 → Specific 30-day preview of what happens next.

Never leaves them wondering what comes next.

Provider Touch

10 → Mentions their provider touchpoint.

Connects them to the human in the system. Never skips.

BOT 06Manual audit

Cancellation Save

Understand First

10 → "What's got you thinking about stopping?"

Ask WHY before any pitch. Seek to understand first.

Root Cause

10 → Names the actual reason: price, results, or life.

Never assumes. Never guesses. Confirms before responding.

Targeted Solve

10 → Addresses root cause specifically.

Never "we'll miss you." Solves the actual problem.

BOT 07Manual audit

Reactivation

No Guilt

10 → "Life happens — no explanation needed."

Zero shame. Never "We haven't heard from you."

Goal Reconnect

10 → References their original reason for starting.

Specific, not generic. Ties to what they told us first.

Soft Ask

10 → "Want to pick up where you left off?"

One low-pressure invitation. Never a hard sell.

BOT 08Manual audit

Post-Appt Check-In

Symptom Specific

10 → "How are energy, mood, and sleep?"

Never "How are you?" Must ask about protocol experience.

Early Catch

10 → Catches a side effect before they ghost.

Specific enough to surface problems at week 2, not month 3.

Validation

10 → "Week 2 is adjustment — totally normal."

Provides context. Never leaves them guessing what's happening.

BOT 09⚡ Claude-scored live

Inbound ICP Audit

Mirror

10 → Their pain, in their exact words, reflected back.

Validate

10 → Confirms their instinct is correct. They feel seen.

Educate

10 → Explains the why — root cause, not just symptom.

Differentiate

10 → TruWell's edge tied to their specific pain.

Move

10 → One clear, low-pressure next step. Link sent, nothing else.

BOT 10Manual audit · V2 auto-score

Marketing Bot

ICP Voice Match (25%)

10 → Sounds like the target customer wrote it.

Generic marketing speak = 1. Zero tolerance.

Hook Quality (25%)

10 → Stops scroll in 3 seconds. Specific + surprising.

"Are you struggling with..." = 1. Pattern interrupt required.

Platform Compliance (20%)

10 → Factual claims only. No testimonials or disease claims.

Meta health restrictions are a moat. Respect them.

Single CTA (15%) · Brand Voice (15%)

10 → One action. Sounds like the brand, not a bot.

BOT 11Manual audit · V2 auto-score

Marketing Research

Relevance (30%)

10 → Actionable for THIS audience right now.

Generic industry news = 1. Must be ICP-specific.

Actionability (30%)

10 → "This means we should post X because Y."

Data without recommendation = 1. Always interpret.

Source Quality (20%)

10 → Named study or verified platform data.

Anecdote or opinion = 1. Source required.

Timeliness (10%) · Format (10%)

10 → Within 30 days. Bullet summary + one recommendation.

BOT 12Manual audit · V2 auto-score

Competitor Research

Accuracy (25%)

10 → Verified within 7 days with named source.

Unverified or stale = 1. No guessing on competitor data.

Positioning Gap (25%)

10 → Specific opening we can exploit.

"They're different" = 1. Name the exact gap.

ICP Threat Level (25%)

10 → Are they targeting OUR exact customer?

Must assess ad targeting overlap, not just category.

Pricing Intel (15%) · Actionability (10%)

10 → Specific verified price + "we should do X because Y."